When I woke up this morning it felt like any other Saturday morning. Admittedly the sky was a little grey for my liking, but the desire to stay curled up under the covers was there, so yep normal, nothing amiss. Then I checked Twitter.
Hashtag #worldsmosttalkedaboutcouple had literally taken over my feed.
This morning Twitter - and I'm sure all other forms of social media - were overtaken with references to Kim and Kayne and their Vogue cover. Yep, you read that correctly - Kimye have taken Vogue. Not unlike the way the Kardashian sisters have taken various cities throughout the United States; and of course Vogue have already posted behind the scenes footage of the cover shoot. #realitylif
Kim gracing the cover of Vogue has long been speculated, though for most commentators the idea that Anna Wintour would put the reality tv star (and now serious style icon) on the cover of the much revered American Vogue was fanciful at best. But I guess Anna likes fanciful.
The decision has made some waves, and the various hashtags on Twitter featured a plethora of insults and exclamations of disgust and even threats to cancel subscriptions. Which all seems a little ridiculous. I mean we are talking about the cover of a fashion magazine; if that's not a first world problem I'm not sure what is.
However, the fact that enormous amounts of people have tweeted about it and posted about it and no doubt discussed it in real life means that Anna and co have ensured record sales.
Love or hate Kimye, you cannot dispute their success. Success that is the result of a following that soaks up everything they do. And they will soak up this issue of Vogue too.
In a society obsessed with celebrity culture, with 'reality', with following stars and seeing every intimate moment of their lives; are they not the perfect people to write about if you want to examine that society?
We can deny Kimye that status all we want, but the mere fact that we are discussing this right now only serves to prove Anna right.
I'd love to know your thoughts...