Tuesday, June 11, 2013

thoughts on marant x h&m......

Another announcement today, another collaboration. Isabel Marant for H&M. Marant joins a long line of collaborators with the Swedish giant including blogger Elin Kling, Versace, Stella McCartney, Maison Martin Margiela, Marni and of course Anna Della Russo, who could forget Fashion Shower?

I'm always intrigued by these collaborations, not least because they appear to sell out quickly but because they are often the subject of some pretty obsessive behaviour. Lines stretching down the block, sleepovers at the front of stores, buying pieces are ridiculously inflated prices on ebay etc.
All behaviour I completely understand. If you're a Margiela fan but your budget just don't stretch that far a collaboration with your local high street chain and the designer is like the perfect salve to your fashion related itch.

I wonder if there lies the allure for big name designers, a way to reach existing fans at a lower price point without actually releasing a cheaper range yourself. Though more and more designers appear to be catching onto the diffusion line idea.

Another plus of course is finding yourself a whole new fan base, as unlikely as it seems that there would be anyone anywhere that doesn't know who Marant is. Just checked, my Mum doesn't, it's ok she does now.

Regardless I'm looking forward to seeing what this latest collaboration brings. November 14th is the day to pencil in your diary. Haven't heard if the collection will be released down under, so Aussie Marant fans you might need to spring for a plane ticket too.